Lens alongside Profound, Otterly, Peec and Semrush AI Visibility (2026)
If you want to measure AI search visibility, you have options. Below is Lens next to 4 well-known tools, exclusively on properties each tool publicly documents itself. Every cell carries a source reference; sources with retrieval dates are listed at the bottom. We compare facts, not judgements.
The difference we built Lens for sits in the last row. Lens records the platform’s own search behaviour per answer and classifies every non-mention: the model did not search, your site was not among the consulted sources, or your page was read and not cited. We did not find that per-non-mention diagnosis in the public documentation of the 4 other tools (retrieved 9 September 2026); the closest are Otterly’s content audit and Peec’s sources layer.
| Lens | Profound | Otterly.AI | Peec AI | Semrush AI Visibility | |
|---|---|---|---|---|---|
| Monitored AI platforms (per their own documentation) | ChatGPT, Claude, Perplexity, Google AI Overviews | ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek, Google AI Overviews [1] | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Gemini and Google AI Mode as paid add-ons [2] | ChatGPT, Perplexity, Gemini; plus an AI Mode tracker [3] | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity [4] |
| Tracking questions/prompts over time | Fixed, pinned question set (5 by default, expandable to 25); weekly monitoring available | Daily runs of every tracked prompt [1] | Prompt tracking, checked daily [2] | Prompt management, 50 to 150 prompts per day depending on plan [3] | Daily prompt tracking, 25 custom prompts in the toolkit [4] |
| Sources and citations per answer | Consulted and cited sources per answer, with competitor classification | Citation analysis per engine and prompt, sources categorised [1] | Every cited URL and domain, daily [2] | Distinction between consulted sources and in-text citations [3] | Mentions, cited pages and citations [4] |
| Public pricing (as published, 9 September 2026) | Free Snapshot; further services on request | Starter $99 and Growth $399 per month (billed yearly); Enterprise on request [5] | Lite $29, Standard $189, Premium $489 per month; Enterprise from $1,000 [6] | Starter €89, Pro €199; Enterprise from $499 per month (via their own comparison page; middle tier not publicly readable) [7] | AI Visibility Toolkit €94.94 per month per domain, billed annually (display may vary by region) [8] |
| Diagnosis of why you are absent (did the model search, which queries, was your site among the consulted sources) | Yes: the cause category per non-mention, with the measured model and the fired search queries | Not found in public documentation [1] | Not found in public documentation; a content-focused audit exists ("why AI skips your content") [2] | Not found in public documentation; a sources layer with gap analysis exists [3] | Not found in public documentation [4] |
The Lens properties follow our public methodology (scoring v3.2) and the measurement layer that has recorded search behaviour per answer since September 2026. What that diagnosis delivers in practice, including the numbers that argue against us, is in our research article on 3 measurements.
Sources
- [1] tryprofound.com (homepage and features/answer-engine-insights), retrieved 9 September 2026.
- [2] otterly.ai/features and otterly.ai/pricing, retrieved 9 September 2026.
- [3] peec.ai, peec.ai/product/ai-visibility and docs.peec.ai/understanding-sources, retrieved 9 September 2026.
- [4] semrush.com/kb/1607-semrush-ai-visibility-data and semrush.com/kb/1493-ai-visibility-toolkit, retrieved 9 September 2026.
- [5] tryprofound.com/pricing, retrieved 9 September 2026.
- [6] otterly.ai/pricing, retrieved 9 September 2026.
- [7] peec.ai/pricing and peec.ai/comparison/peec-vs-profound, retrieved 9 September 2026.
- [8] semrush.com/pricing/ai, retrieved 9 September 2026.